Why Sponsor StepCorrect?

Head turning choreography and rhythmic hip hop beats characterize the phenomenon known as Step Correct. Imagine a symphony of hip hop vibrations and finessed steps, trots, and stomps and you have just begun to experience a premier event that connects with the growing multicultural urban market. This signature event remains unmatched in its ability to attract and engage the over 2.9 million African-American and over 2 million Latinos enrolled in college. Step Correct’s outreach to this multicultural college market provides a powerful promotional tool for connecting to and communicating with this diverse consumer base.

Step Correct enjoys strong brand recognition within this diverse and multicultural consumer group. Over the past 12 years nearly 210,000 consumers attended Step Correct events and we annually execute over 300,000 “Hand to Hand” on campus student impressions. While our on-site audience is comprised of primarily African-American college students, our reach extends to a growing high school and elementary school audience.

Step Correct offers a rich media mix of internet marketing – e-blasts, Facebook, Twitter; radio, flyers, posters, premium distribution, print, and onsite exposure. We expect to achieve nearly 100,000 total impressions utilizing this media plan. Our “signature” promotions strategy features a “Dorm to Dorm” – “Hand to Hand” promotion that directly delivers a sponsor’s brand right to the college campus population. Step Correct marketing is bolstered by our e-mail list of over 15,000 Step Correct ticket purchasers. Step Correct will award over $50,000 dollars in cash prizes to fraternal organizations involving sponsors in a nation-wide community service effort.

Step Correct is a high-energy and highly memorable experience that can deliver a boost to your target market objects! Call Step Correct at 718-809-6209 for more information about Step Correct sponsorships.